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MoveOn is a Web-based, grassroots political network that organizes "electronic advocacy groups" of online activists around specific issues; raises money for Democrat candidates through rock concerts and other entertainment events; generates political ads; and wins young recruits through its appeal to the Internet-savvy, MTV subculture. Today MoveOn boasts an email list of more than 3.2 million members in the U.S. and over 800,000 abroad.

MoveOn seeks to use its fundraising clout to push the Democratic Party ever further to the political left. This game plan was enunciated most clearly in an email that MoveOn Director
Eli Pariser broadcast to the group's financial supporters on December 9, 2004. Regarding MoveOn's role in the Democratic Party, Pariser wrote: "For years, the party has been led by elite Washington insiders who are closer to corporate lobbyists than they are to the Democratic base. But we can't afford four more years of leadership by a consulting class of professional election losers. In the last year, grass-roots contributors like us gave more than $300 million to the Kerry campaign and the DNC, and proved that the party doesn't need corporate cash to be competitive. Now it's our party: we bought it, we own it, and we're going to take it back."

In March 2005 Barack Obama joined the MoveOn political-action committee’s efforts to raise campaign funds for West Virginia Senator Robert Byrd’s 2006 reelection campaign. In a letter to MoveOn members, Obama wrote: "You and millions of others, working through MoveOn, have helped change the way politics works in this country."

In early 2008 MoveOn formally
endorsed Obama, stating that it would mobilize its activist base to get out the vote for their candidate. Welcoming the endorsement, Obama said: "In just a few years, the members of MoveOn have once again demonstrated that real change comes not from the top-down, but from the bottom-up. From their principled opposition to the Iraq war -- a war I also opposed from the start -- to their strong support for a number of progressive causes, MoveOn shows what Americans can achieve when we come together in a grassroots movement for change…. I thank them for their support and look forward to working with their members in the weeks and months ahead."

To view a comprehensive profile and numerous supplemental resources about MoveOn, click here.

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